The Role Of Electronic Communication Essay Example for Free

The part Of Electronic intercourse EssayIntroductionAdvertising, IMC and mass communication argon some of the proven methods for achieving maximum results for demonstrating a merchandise for sales agreement. Whether it is movies, FMCGs, industrial electronics or auto livelys. General Motors, Procter Gamble and AOL spend $2 billion sawhorse on advertisement. McDonalds spends $1.3 billion per year on advertising. Warner Br differents, Walt Disney and MGM also spend billions of dollars for advertising of cartoons and movies. In a survey of marketplaceing sea captains, it was identified that, media advertising (26 per cent) exoteric relations (25 percent) product placement (13 per cent) opined that these are the strike tools of providing return on investment. Consequent to these opinions, there emerged integrated brand promotion (IBP) which includes direct marketing, sales promotions and coupons are some of the tools which maximize return on investment. In spite of who lly these facts, advertising still continues to be dominant by spending billions of dollars in the media which draws an acceptable fact that advertising is influencing which IBP cannot do for deriving ROI. Integrated Management Communication (IMC) is a butt of using promotional tools in a unified way so that a synergistic communication effect is created (Thomas C.O,Guinn, p.38)Whereas practice of advertising ethics in the rowing of Chris moore, Ogilvy and Mather 80% of American companies befool a written code of ethics and probably 100% of you do too, if you gave it some thought and wrote it down. Ethics happen, or dont in our relationships with others. Advertisers are in the commerce of communicating with thousands, even millions of others all the time. That gives us thousands or millions of chances to practice what we believe alwaysyday. And try to get it right. inquiry question People continue to use television, mobiles, radio, internet, magazines and pertlyspapers for bot h domestic and work purposes which gives a clear trace that advertising and communication have speed up the activities of pipeline whether it is in mobiles, electronics or automobiles or FMCGs.H.J.Heinz social club which manufactures green chilli sauce, red chilli sauce, paprika and soya sauce has designed its own guidelines for consumer education, public relations, marketing communications and advertising. The companionship has also its own set of general principles in terms of advertising and communication. In Darden school of business, there is a team of seven professionals who possess vast experience in communications and marketing. The impart of education has passed several stages reaching the acme of perfection and innovation.With the above discussion, it cannot be cerebrate that tech-savvy days have made the role of advertising and communications saturated. There is still scope for inquiry whereas one definite research question that arises in the minds of companies whic h is that media that catches the eye of consumer in advertising that sells products faster, quicker and helps in better target achievement ?.With the availability of world wide web, advertising, marketing and falsify have scram much easier for companies. Another reinforcement is net profit advertising is proving cost effective for companies as it is tapping millions of guests who are obtain online. Virtualflowers.com sells flowers, gift articles online and delivers the articles and flowers on time all over the world. There are such(prenominal)(prenominal) other international companies such as Microsoft, Dell, Intel and HP who with the advantage of Internet advertising and marketing have made business a great conquest by supplying computers, accessories and printers.Research question and explanation Which is that media that catches the eye of consumer in advertising that sells products faster, quicker and helps in better target achievement ?.Integrated Marketing Communicatio n (IMC) has gained immoderate prominence as a new paradigm which states some of the facts that television is no longer holds exhaustively view for marketing whereas database is considered as powerful tool for marketing. Old concepts, strategies and single selling marrows are considered to be invalid by companies with the changing tech-savvy times. Some of the important tools of IMC are direct marketing, event sponsorship, sales promotions, Internet and public relations. Every business needs an stem to advertise and market its product.There is required to be a perfect connection or colligate of communication between a node and a company using advertising and marketing as an effective tool to convey a message to obtain products while signifying importance of products along with use and benefits through advertising and marketing. Finelight.com is one professional company which helps to connects customers and products through the mediocre of powerful communication. Finelight has a bunch of advertisers, marketers, writers, designers, innovators with professional approach in communication. The present bombination of IMC will continue as emphasis is laid on out red ink message in communication. international companies by far have been very successful by implementing IMC as it covers the entire stratum of models of marketing.viz., (1) customer database (2) strategies (3) tactics or techniques (4) evaluation of results (5) completion of loop begin 1 again. Alternatively, 4P vs 4Cs (1) Not product take for consumer (2) Not price, wish well for cost (3) Not place care for convenience (4) Not promotion care for communication.Discussion on theoretical framework Information in technology times is immeasurably worth(predicate) and customer looks for learning in every source and how to utilize and derive benefits in every welkin and stage of life. A heavy and reliable source of information is World Wide entanglement wherein bundles and scrolls of latest infor mation is available for the benefit of customers. Whereas customer should be able to distinguish between a jook joint news and an acceptable facts of information.Bluenile.com sells diamonds and pearls online at a reasonable price and ships all over the world. The company sends product news to its customers in order to take advantage of discount offers and also to entertain customers about its products. such email news provided to the customers is of great benefit and customers do not like to shop elsewhere as the customer service is perfect with bluenile.com. The emphasis here is about the importance of information and the respect that a customer receives from the company.Whereas there is every possibility for information that gets outdated within no time and information processing is very important for companies in order to keep the customers updated about products. World Wide Web entails global competition, quick communication and a constant thrive to stay ahead holding a distin ct views and facts not perceptions about marketing.Fleetboss is a leading developer and distributor of GPS-based fleet management systems. The company has been committed to excellent customer relations and marketing so much that a director has been exclusively institute for marketing communications which includes media, dealers apart from internal and external communications. Also directors develops advertising and sales promotions with vast professional experience.Methods Understanding about customer mindset is the key for effective communication whether it is through Internet, direct selling or magazines, newspapers or mobile marketing. Consumers discard the information that is not important or useful on a day basis. Therefore marketing message mustiness be selected, processed and tested on the following(a) basisMust be enabled of life experience that can be easily still and receive the message and concept of communication. e.g. advertisements of deodorants (Axe), Garnier wri nkle lift and Cadbury chocolates. node must be related to the idea that is categorized. .e.g. Crack cream that is useful for women for cracked heels or pain relief external applications for body pains. .Customer must get linked immediately to the communication that is already created in mindset. e.g. Ddamas gold and jewellery advertisement leaves an impact on the customer to search for and buy online.The presentation of message must be acceptable, excusable and must convey appropriate message. Improper messages are bound to be ignored by the customer which is called as judgment system which means that consumers accept or discard information against what already has been judged to accept, set or reject the new material. Rejection of communication proves that sales promotion has been a failure. A marketer who presents non-integrated messages have to ready to accept risks as the conflicts are bound to arise in the consumers information processing. Paypal.com uses mobile communication to send or receive payments from the customers which is directly helpful to customer saving time and sluttish to get access.No two customers taste or choice of purchase is interchangeable with the fact if one customer purchases red roses on line, the other purchases cala lilly flowers. If one customer asks for AMEX card, the other applies for Mastercard. Especially online identification of customers requires extra care, expert knowledge of human psychology and marketing communication techniques such that the words used on web should be influencing and effective to drive a customer to purchase when visiting web sites for products. Ebay is a globally successful company which is recording sales turnover more and more as buyers are sellers are enabled to purchase goods online through the medium of auction and brand new sale of goods. World wide web enables electronic payment system, safe delivery of goods and security and encryption of character reference cards and debit cards.Busi ness directories, pop-up ads, banner advertisements on web sites, classified ads, search engines such as google, yahoo, overture, sify, rediffmail have been extensively useful in finding products of sale through which these companies have grown to a giant size in a span of less than a decade and still going strong with the growing customer base and innovative selling concepts still pending for testing.Amazon.com and BarnesNobles have a success story in sale of books where latest books are accessed by buyers and purchased. Access to libraries also is a source of cognitive and rationale thinking. Marketing of products can be communicated through several means via the medium of Internet which is a powerful means of communication as millions are logging to Internet all over the world making www most affordable for online purchases of goods and materials.Literature review World link Technologies is a broadband solution provider in the city of New York, serving medium and petty sized bus iness market providing high-speed data solutions. The company is based on a new business model (ASPs) focusing only on customers needs. In this world of ever changing of business and commerce, strategies of planning for marketing communication are always under recycling process for renewal of ideas in new millennium.According to an estimate an average American is exposed to 3,000 marketing messages cursory via the medium of television, radio, billboard ads, logos on clothes and Internet banners. (Johnson 2001) . Consumer distrust also has increased with the scandals of WorldCom, Arthur Anderson and Enron which were super reputed until investors were informed about the unethical marketing practices. This has caused a great attention and a matter of implike concern for multinational companies to practice ethical marketing plans for greater attention of consumers.Emotional selling messages such as soft-sell-approach instead of hard-sell have been accepted. PG Web Marketing 2001 laun ched a seeding approach for marketing teeth-whitening product. This approach considered by experts as a holy grail in twenty-first century marketing communication. We live in interesting times Maurice Levy and Dan ODonoghue and these interesting times must be turned to the advantage and benefit of companies as well customers and must not mis-utilised with an acceptable fact that technology, psychology of marketing must sell concepts and products instead of creating scams and scandals.Conclusion Marketers who are taking the advantage of World Wide Web to market products must take social environments, changing business times and the psychology of a customer. Consumers always change interests, ideas and choice of purchases. These must be considered coupled with holistic approach in marketing communication. Internet has carved and shaped several successful multinationals through the medium of marketing communication and this will certainly source a rapid progress apart from creating employment, selling and buying opportunities, commencement of SMEs whereas a particular alone(p) business models and marketing communication strategies must be worked out in order to become success on world wide web.ReferencesBooksAllen J. (2005) Marketing Communication New approaches, Technologies,and stylesAccessed 1 May 2007Thomas C.OGuinn, the Nazarene T.Allen, Richard (2005) Advertising and integrated brand promotionAccessed on 1 May 2007H.J.Heinz Company Worldwide guidelinesConsumer education, globe relations, Marketing communications and AdvertisingAccessed 1 May 2007http//www.heinz.com/Communications_guidelines.aspxFleetboss appoints New Marketing Communications Director following a great success in 2003.Accessed 1 May 207http//www.fleetboss.com/releases.asp?RELEASE_ID=31Integrated Marketing CommunicationAccessed 1 May 2007http//www.entarga.com/mktgplan/imc.htmNew Business model for ASPs Marketing communicationAccessed 1 May 2007http//findarticles.com/p/articles/mi_m0CMN /is_4_37/ai_62051114Office of communication and marketingAccessed 1 May2007http//www.darden.virginia.edu/html/standard.aspx?menu_id=182id=4524