Tuesday, April 30, 2019

Analysis of the 6th Chapter of The Aesthetics of the Natural Essay

Analysis of the 6th Chapter of The Aesthetics of the Natural Environments - leaven ExampleAppreciating landscapes may involve purely sensory layers such as sight, sound and smell. Rely do this layers exist alone. Whenever we look at a landscape we seek out formal analogyships which include conceptualizing and recognizing and adding consideration and background including many more. Metaphysical imagination is a concept used to explain the aspects of disposition for which thither are no clear concepts and exact words to use. This in essence means that landscapes reveal and arrest much more beauty than what we see, meaning it has much more to offer. The aesthetical experience of nature includes a diverse range of components from the basic ones like rocks and stones, to the bigger components which ultimately is the world as whole. This chapter aims at elucidative five principal components that deal with landscape and metaphysics namely 1) Brings out the concept of metaphysical imag ination and its relation to aesthetic experience of nature Metaphysical imagination essentially relates to how we interpret a scene in nature in relation to the whole world experience .It fuses present experience from landscapes and sensory components, nevertheless not mediation that a landscape arouses. Nature presents itself more for sustainability than for enjoyment. Hepburn argues that we should experience nature as it is kind of than how we want to perceive it. According to him we respond to features to which nature presents. The author differentiates between human attitudes and appreciation towards finesse and towards appreciation of the aesthetic value of nature. Artists have a tendency of including technological advancements to their work, even the ones that deal with nature and we appreciate it. However when we interfere with nature using technology we tend to appreciate it less, compared to if less trespass of technology. He therefore argues that the way we appreciate nature is the way we should appreciate the beauty of art. 2) The author argues that philosophers sometimes undervalue metaphysical imagination. This he argues happens because of several reasons, one of them being the fact that they want to maintain how they act aesthetically with nature free from expenses which lack rational support for example religious experiences, which behindnot be unconquerable and whose description fails on distinct reference. Philosophers who undervalue metaphysical imagination do not want metaphysics to be used in experiencing metaphysics. The separate reason why metaphysical imagination can be undervalued is because the experiences derived from landscapes can only be eluded by the person who experienced them. He encourages recognition of the endless variety of aesthetic experiences for example if pantheists or atheist view is replaced by metaphysics view, then metaphysical ideologies such as philistinism will increase. On the other hand scientific evid ence should not surplus all other aesthetic appreciation of nature. Science cannot oust metaphysics. This is despite the fact that metaphysics mainly works on uncollectible and incomplete evidence. Science on the other hand works with evidence hence it ends up looking at the world selectively and therefore ends up eliminating human concerns, which form part of nature. Human sentiment in appreciating of aesthetic component of nature cannot be downplayed. Science or any other manner alone cannot be used to value metaphysical imagination. 3) On the other hand we tend to over value or exaggerate metaphysical

Monday, April 29, 2019

Crisis Management Research Paper Example | Topics and Well Written Essays - 2250 words

Crisis Management - Research Paper ExampleThis idea depart present a brief overview of crisis associated with the companies that is, organisational crisis allow be the main area of study. In addition, this wrap up will also present insights of the modern crisis management techniques adopted by organizations around the world. Furthermore, the report will also throw light on the cases where companies brace faced crisis federal agency and how they dealt and overcame that situation. In this scene the company which has been chosen to depict the importance of crisis management and also to reveal how the company surmounted the situation is Nokia. After that, depending upon the findings of the literature study a conclusion will be drawn. Finally some recommendations will be also provided by which will assist companies to address different forms of crisis. Defining Crisis Eminent scholars take up stressed on the fact that crisis is a threat to organizations, an unexpected element and short periods of risk (Akers, 2007, p.11). It dope affect every segments of the social order that include educational institutions, non profits, churches, business, families, government etc. This study will however focus on the issue in the context of an organization. For an organization crisis elicit be illustrated as an anomalous and uncharacteristic situation or perception, which is beyond the control of an organization and also threatens to impact their operation. some(prenominal) cases aim also pointed out that if a possible crisis is identified at the initial stage, it will have least impact or the impact can be minimized to a sizeable extent. On the other hand if a company fails to determine the possible crisis at the initial stage, it can adversely affect the operation of an organization. Even in some cases, a crisis can also threaten the excerpt of a business. Hence for them to survive and operate effectively in the market place, superior crisis management techniques and tools should be in place (Fearn-Banks, 2010, p.2). Defining Crisis Management Crisis management is simply defined as a arrogant effort to circumvent or manage the crisis that an organization may face during its lifetime. The concept of crisis management was initiated during the 1980s, when large number of environmental and industrial disasters took place (Barton, 2007, p.5). In order to manage a crisis effectively an organization should consider a systematic approach towards the improvement process as it is indispensable to safeguard the temper of company along with its brands. Therefore companies should enlighten their customers about the happening and to some extent is necessary for excerption (Khodarahmi, 2009, p.524). Additionally, eminent scholars such as Appelbaum, Keller, Alvarez & Bedard (2012) added that relatively modern concepts such as strategic planning can also be effective in managing organizational crisis to a satisfactory level. The authors also put fury on the fact that a number of US corporations are employing this concept to forecast and deal with the issues, threats or problems that are beyond the operating control of the firms. Discussion Eminent scholars such as Dinant and Miller have identified seminal researchers in the same field of study. They categorized the study into two major groups to wit macro and micro sizes. The primary intention of their study was to offer insights regarding the most committed

Sunday, April 28, 2019

Write two short paragraphs for each topic__total up to 3 topics Assignment

Write two piddling paragraphs for each topic__total up to 3 topics - Assignment ExampleThe french citizens redesigned the political landscape of their country in a bid to outdo obsolete institutions set up during the feudal and absolute monarchy system. Enlightenment ideals influenced the revolution. The French craved for the adoption of concepts of popular sovereignty and rights that were inalienable in the country. Reforms created a constitutional monarchy. Feudal codes and aged(prenominal) regime taxes ended. The revolution shaped modern nations by depicting to the world the immense power in peoples wills.It occurred between the years 1956 and 1975. Nationalist forces struggled with the U.S. in an attempt to unify Vietnam under a government based on communistic ideals. South Vietnamese aided the U.S. in preventing the spread of the communist state. The American citizens had stopped supporting the U.S. leaders. The United States forces withdrew from Vietnam in 1973 and the whol e of Vietnam attained union under fabianism in 1975. The war had extensive consequences on the U.S. including recession in the countrys

Saturday, April 27, 2019

The Democratic Republic of Congo Research Paper

The Democratic democracy of Congo - Research Paper ExampleThis paper is a slender evaluation of the plains history, specifically, of the armed conflict which occurred amongst 1998 and 2003, as rise as of the ii most recent general elections that have been conducted in the area. The Second Congo War (1998-2003) The Democratic Republic of Congo (DRC) is a country which has had a share of civil conflicts, most importantly, the Second Congo War. This is a war that started in August 1998 and ended in 2003, and at which more than 5 million sight lost their lives (Prunier, 2008). It is believed that a significant number of these victims died as a result of hunger and malnutrition as well as of diseases such as malaria and diarrhea among others. Some sources term this war as the African world War based on the fact that the fighting was not exclusively among the Congo people. It may be important to state that other countries such as Rwanda, Uganda, Zimbabwe, Angola, Sudan, Chad and N amibia were actively involved in this conflict, hence the think why some refer it to as the African World War in comparison to WW1 and WW2 whereby dissimilar countries organize coalitions to support each other (Prunier, 2008). The root causes of this war were largely based on the events of the firstly Congo war (Turner, 2007). Zaire, as the country was previously called, was under the authoritarian rule of Mobutu Seseseko for the period between 1965 and 1997, and this had motivated the formation of rebel groups with the intent of overthrowing Mobutu. During this period, too, Rwanda, a neighboring country, experienced a genocide which resulted in the fleeing of members of the Hutu community into the then Zaire, who resided in refugee camps. These people were the prime targets of violence orchestrated by the Tutsis and by and by fleeing into Zaire, they formed rebel groups, especially Interahamwe, which continued to level lash outs on Tutsis in Rwanda. Later, the Zairian forces joined hands with these militia groups to attack Tutsis in Zaire, and this compelled the Rwandan government to provide military aid to the antigovernment forces in Zaire in order to repeal Mobutu from power, after which someone friendly to them would be installed as president so as to be satisfactory to crush the rebel groups (Prunier, 2008). This person happened to be Laurent Kabila, who had been in the forefront for a long time in the fight to remove Mobutu from power. On the other hand, Uganda was interested in the vast resources present in the country and therefore, they also wanted Mobutu to be out of the picture and to achieve this, they joined rebel forces and other politicians in a military campaign to overthrow the then government whose popularity, in the region, was dwindling day after day (Clark, 2002). In May 1997, Mobutu lost the battle and fled the country, after which Laurent Kabila declared himself as president and changed the countrys name from Zaire to DRC. Howev er, after the successful removal of Mobutu from power, the Rwandan and Ugandan forces remained in the country, which made it laborious for Kabila to exercise authority as president. This was made worse by the fact that Kabilas government was profuse of Tutsis, whom he had appointed to senior positions such as the chief of staff, his personal secretary, and minister for foreign personal business among others. Due to internal pressure and his suspicion that the Rwandan gover

Friday, April 26, 2019

The Breakdown in Relations between the Thirteen English Colonies in Essay

The Breakdown in dealings between the Thirteen English Colonies in normality the States and great Britain - Essay Example age the colonists living in this region were originally British citizens, this century increasingly saw them identify themselves as residents of the States. Contributing to their newfound sense of identification was a number of policies and incidents that weakened relations between America and Great Britain. This essay discusses and explains what caused the breakdown in relations between the thirteen English colonies in North America and Great Britain during the period of 1750 to 1776.One of the most prominent incidents that strained relations between America and Great Britain is what has come to be referred to as the Boston Massacre. Indeed, the Boston Massacre was a pivotal upshot in American history for the crucial contributions it made to the eventual start of the American Revolutionary War. The certain events of the Boston Massacre are that on March 5, 1770 the British army shot and killed five manpower living in the American colonies. While this is the eventual occurrence, the Boston Massacre is perhaps more significant as the symbolic representation of nearly thirty years of perceived slights at the hand of Great Britain. For a number of years surrounding the Massacre the British government had increasingly taxed the colonies causing life-sized amounts of strife within the colonial residents. One of the major incidents in these matters was the occurrence of the french and Indian War. The French and Indian War was a conflict that extended between 1754 and 1763 between Great Britain and French/Indian forces. While ultimately this conflict proved successful for Great Britain, it came at great cost. As a means of counteracting the cost of this conflict, Britain began instituting a variety of taxes on their colonial empire. These taxes were met with considerable resistance among residents of the colonies. Perhaps the major tax in these regards was the 1765 Stamp Act, which resulted in the now seminal calls of, no taxation without representation from the colonists. In terms of specific tax acts that contributed to the tensions surrounding the Boston Massacre, the Townshend Acts had recently been passed within colonial America. The Townshend Acts went beyond further taxing the colonies, but were designed to hold that the governors and judges ruling over the colonial empire were all under British control. This tactic was put in place to further solidify colonial residence with British taxes and to better gain control of trade regulations within the colonial empire. As one cleverness imagine, such a tactic was met with great resistance in the colonies. Petitions were sent to King George asking that the Townshend Acts be repealed. In making no progress in direct petitions to King George, increasing amount of assemblies began to take for granted place throughout Massachusetts. These assemblies began to thre aten British officials residing within the colonies. Lord Hillsborough, who had recently been made the Colonial Secretary, became appal by the growing amount of resistance to the Townshend Acts. He began to instruct the colonies that they needed to cease resistance trading operations to the British laws. As the colonists continued their resistance to the Townshend Acts, the British government responded by sending military enforcement to the colonies to ensure they followed the new regulations. On June 10th the British troops acquisitioned the colonial ship Liberty because, they claimed, the ship had been knobbed in smuggling actions. This prompted great outrage from the colonists and riots among the local sailors began to occur. These riots resulted in increasing tensions between British and colonials, with the British sending soldiers to Boston. The actual incident of the Boston Massacr

Thursday, April 25, 2019

SmartDust Speech or Presentation Example | Topics and Well Written Essays - 500 words

SmartDust - Speech or Presentation ExampleThe communication communications protocol has truly transformed and broadened our horizon. The evolution of SMAR spatter is the development of the century. The technological advent under SMART make clean has facilitated mankind in a manner never imagined before. SMART DUST is not a patter collector, it is control system. This is a system not to control dust, but to control what we want it to. Be it climate forecast, temperature change, vibration upset, computation devices SMART DUST is service provider for all these monitoring items. Cory Doctorow quoted, technology is a way of organizing the universe so that man doesnt have to experience it truly SMART DUST is the realization of this fact. The monitoring of any surveillance parameter is now possible done SMART DUST. SMART DUST is smart solution for power conservation reasonable reduction is size and power requirement has been achieved through SMART DUST revolution.The SMART DUST techno logy is simple solution, it merely comprises of very compact, autonomous and erratic nodes, each containing one or more sensors, computation and communication capabilities, and a power supply. officious networking and systems community has advanced after successful evolution of SMART DUST.

Wednesday, April 24, 2019

Project Management -- Network Planning Techniques Essay

Project Management -- Network Planning Techniques - Essay ExampleThe critical runway enables the four-in-hand to decide in what sequence a set of activities will be performed and when they should start and be completed. By knowing which tasks are non-critical the carry awayr is better able to reconcile his project with his resource constraints. Another study advantage of using the critical path method is that the manager is able to perform what if exercises.If the start ensure of the project (a, 0) has been fixed as Tuesday January 4th, 2011 and assuming that work is done only on Monday through Friday with no holidays, the earliest projected calendar finish date of the project is June 24th, 2011.By default, all critical tasks switch zero slack. The task with the largest free slack occurs at node L, which is GFE delivery. The manager could use the slack to manage scope creep, to monitor and update his schedule and to revise his risk assessment.From our critical path diagram it i s plain that dates for delivery of the engine and for the GFE payload are non-critical, therefore we shall set the date of delivery for both to be March 30th, 2011 because any date before vehicle integration begins on April 1st, 2011 will suffice.The critical path remains the same but completion date is pushed forward to June 28th, 2011 because total number of days necessary to complete the project increases from 124 to 128. We also notice that the slack days also go up. The impact of this deviate will have to be reflected with a revision of project

Final Exam Essay Example | Topics and Well Written Essays - 1000 words - 13

Final Exam - Essay ExampleTo ensure that this be act a success, FDR used radio as a mode of communication to convince the Statesn populace that the crisis had come to an end and that their deposits were safe following the introduction of the federal official Deposit Insurance Corporation (FDIC)1.The overbold raft also created the Works Progress Administration (WPA), the Agricultural Adjustment Administration (AAA), and the Civilian Conservation corps (CCC). The most eminent measure of the New Deal was the establishment of the 1935 Social Security Act, which resulted in the makeup of Social Security Administration, employment compensation, as well as the national system of old-age pensions. According to a report, the Social Security provided federal financial assistance to the handicapped, orphans, and the blind. Additionally, the New Deal also gave way for the organization of a number of regulatory agencies, such as the Federal Housing Administration (FHA), which made homeownershi p low-cost to millions of average Americans, the National Labor Relations Board, the Securities and Exchange Commission (SEC), as well as the Federal Communications Commission and the Civil Aeronautics Authority2.Despite the fact that the New Deal possible action change magnitude the impacts of the outstanding Depression, it did not end the depression. Report indicates that unemployment remained extremely high throughout the 1930s despite the New Deal being in place. At the same time, the economic growth remained slow. According to a report, Americas economy only recovered during the third term of Roosevelts reign when the increased demands of militarization for World War II restored the country to full employment. In fact, report indicates that Adolf Hitler did more to end the Great Depression that Roosevelt did3.There are those who consider the New Deal as a good initiative for the U.S. government policy today. However, research indicates that the New Deal program negatively a ffected the poor

Tuesday, April 23, 2019

Roaring & Not-So Roaring Twenties Essay Example | Topics and Well Written Essays - 250 words

Roaring & Not-So Roaring Twenties - Essay standardBanking system started to progress, although this was on temporary grounds. Music industry also flourished. Jazz and other modern instruments were introduced. radio transmission saw progress and more than familiarity amongst the masses. Literature also flourished. The American dream was being followed more vigorously. Wall Street flourished and went global. European Industries also saw progress.The negative side was the too much creed on technology and artificial existence of the markets and industries. This eventually led to the Economic Recession towards the late 1920s. The extensive Depression again led the mindset towards an authoritative mindset. For example, fascism, Communism, and Nazism, all prevailed as a reactionary mindset, ideology and political concepts against the capitalist markets. Other draw backs of this concept were the fact that social competition came about. The novel The bang-up Gatsby is reflective of the impacts the roaring twenties had on the society and

Monday, April 22, 2019

Equality-Voter Turnout Essay Example | Topics and Well Written Essays - 500 words

Equality-Voter Turnout - Essay ExampleHowever, reparative therapies should be encouraged for gay individuals who feel the push to change their sexual orientation.All human beings argon equal and equal rights should be accorded to them for being human. With this regard, peck should not be prevented from marrying whoever they want because persons are born different with varying preferences. Moreover, some gay individuals are born gay meaning that they have minimal or no control over the feelings that suck them. Restricting such people from marrying whomever they want is an infringement of their basic human right.However, same sex marriage ceremony is against the original intention of the creator. Because of this, reparative therapies are important to help homosexual individuals, who feel that is not the life they want, to convert their sexual orientation. This therapy will help them lead normal lives and be treated the same way other(a) men or women are treated. Further, reparati ve therapies should only be restricted to gay individuals who wish to change because both individuals choice should be respected (David, 2013).Voter turnout in most of the federal official remains very low. Quite a number of eligible voters do not show up at the various polling stations in the federal states. The paper provides reasons for the low voter turnout. Further, the paper gives the executable solutions likely to curb this problem.The two-step voting procedure bars citizens from voting. The registration lick and the voting process happen at different times. In addition, the registration of the citizens is not a government role. Citizens are requisite to vote at their respective polling stations. Migration from the time of registration to voting finds other eligible voters far from their polling stations. The outdo makes the voter avoid traveling hence low voter turnout.The voluntary voting leads to reduced

Sunday, April 21, 2019

Give a critical assessment of the realist critique of liberalism int Essay

harbor a critical assessment of the realist critique of liberalism int the study of world-wide Relations - Essay ExampleFor instance, naive realism is international politics view that emphasize on its antagonistic and competitiveness (Whelan 2004, p.2). Liberalism, on the other hand, stresses on corporation between countries (Whelan 2004, p.2). Realists in most cases fork out in been seen criticizing the views held by liberalists with regard to international relations. This account explores the realist critique of liberalism in the study of international relationsRealism is arguable the most dominant international relation system that has existed since the introduction of the discipline. The theory originated from the traditional thoughts held by scholars such as Hobbs, Machivialli and Thucydides. It is noted that the theory came in to being as a reaction against the inter contend liberalists philosophy. In this regard, the realists have often used the events of the war to cri ticize the liberalists theory, which they argue, is a fallacy (Donnelly 2000, p.2).Realists strongly believe that the international system has no central potential to govern its affairs. In this regard, they believe that the international relation is at a state of anarchy where each(prenominal) state is struggling to wield power so as to satisfy its own interest. Realists chief(prenominal)tain that international politics is all about the struggle for power, which enables every state, achieve its objectives (Whelan 2004, p.12).Realists believe that independent states are the main players in the international politics and that more attention is given to nations to powerful nations in the world with since they have a lot of influence as far as the international relations is concerned. Currently, this believe faeces be related to the U.S. as one of the most powerful nation in the world with a lot of influence in the international arena. Consequently, realists see other organizations such as non-governmental organizations, international institutions, multinational organizations, and citizens as having very little

Saturday, April 20, 2019

Motivation and Employee Satisfaction Essay Example | Topics and Well Written Essays - 3000 words

Motivation and Employee Satisfaction - Essay ExampleThe detective has done the internship programme at Phoenix Ltd. where the objective of his project was motive and employee satisfaction. Since the author worked at the HR department of the company he was under HR Executive assisting him/her in selection and recruitment of employees, make the existing employees and providing them various pieces of training and development programmes. The researcher believes as work is undone without proper motivation. So, he tried to instill the same thinking among the employees by giving them prep-talks and encouraging them. The first step towards motivation started with asking them what they want out of their jobs. This meant interacting with them on a regular basis which gave the author an idea slightly their perspective towards their personal goals. The employees overly shared their opinions about the improvement of their roles. The researcher also had to adopt a different approach to moti vating employees depending on their age. The researcher had also given the task of planning different recreational activities like outdoor trips or indoor games to bring in some amount of turn to help them in getting rid of their monotonous job. Along with this, the author had to make sure that the employees were interacting with from each one other. He also had to plan for an office party where the employees were rewarded and appreciated according to their performances. At the party, the author also had to give them inspirational speeches to motivate them. The researcher also defined them the vision, mission, and strategies of the company. During the authors internship period, there were also given the flexibility to choose their own working hours. This showed that the company trusts them. They even came up to the author to debate their work-related problems. The researcher then discussed this problem with his mentor who resolved it afterward.

Friday, April 19, 2019

Economics Term Paper Example | Topics and Well Written Essays - 2000 words

Economics - Term Paper ExampleMy bear witness throughout the paper is what I had stress at the beginning of the previous paragraph. The contention here is that the world needs trade more than anything else and and then it would be prudent on the part of the governments of the world non to jettison free trade and globalization.I discuss the reasons for the current economic slowdown and the efforts of the government in containing the crisis and providing relief to the beleaguered sectors of the economy. I make the point that the current administration is taking steps to revive the economy, though the effects of those steps may not be felt in the short term. I make the case for international trade, albeit with a contrasting focus by learning from the mistakes of the past. The indebtedness of the US economy vis--vis the Chinese economy is discussed along with whatsoever suggestions to redress the balance.The US economy has been going through a period of turbulence for the last a f ew(prenominal) years. The economic downturn that began in 2007 and is continuing to this day is a manifestation of the excessive credit policies and abominable lending practices coupled with poor regulatory oversight by the authorities. The combination of these factors has ensured that the credit bubble when it break down did really cause the entire global economic system to go into a severe contraction.What makes this crisis divers(prenominal) from the periodic cyclical downturns one witnesses during alternating periods of boom and bust is that this crisis has been caused by borrowing and lending practices that were extremely questionable and on top of that excessive leveraging of the financial sector meant that the sectors contri saveion. As Kevin Philips (2009) notes, The principal wave of credit card use for debt consolidation and consumption crested in 2005, but industry growth had been enormous. Over the period from 1990 to 2003, the number

Thursday, April 18, 2019

Economist Assignment Example | Topics and Well Written Essays - 1000 words

Economist - Assignment Example marshall started with metaphysics, specifically the philosophical foundation of knowledge, oddly in relation to theology. The Metaphysics led Alfred to ethics, specifically a Sidgwickian version of utilitarianism ethics, on the other hand, led Alfred to economics. This was so beca utilization economics played an essential role in the provision of the preconditions for the improvement of the working class. Marshalls ethical views continued to be a dominant force in his thinking even though he turned to economics (Marshall & Palgrave Connect, 2013).During his time, Marshall was viewed as the most influential economist. In his book Principles of economic science (1881), Marshall brought out the ideas of supply and demand, marginal utility and cost of production into a single whole. As an extension to what he had done, he brought up the elasticity price of demand. He in addition, contributed to the economic public assistance both consumer surplus and pro ducer surplus. He developed the standard demand and supply graph which demonstrates a number of basics that regards demand and supply including market equilibrium, uprightness of diminishing returns, supply and demand curves, law of marginal returns, interrelationship between price and quantity with respect to demand and supply, and the ideas of producer and consumer surpluses (Marshall & Palgrave Connect, 2013). Economists now use this model in various forms using different variables in demonstrating several other economic principles. Ideas and theories that could exactly be explained in words can now be represented visually with the help of this model. Marshalls models are now critical throughout the study of economics simply because they allow basics or theories being explained to be represented clearly and concisely (Marshall & Palgrave Connect, 2013).Marshall had a vision of striking social change which involves the sharp reduction of inequality and the elimination of povert y. He saw that it was

Wednesday, April 17, 2019

Social, Political, and Organizational Factors Essay

Social, Political, and organisational Factors - Essay ExampleThough Hispanics constitute the major ethnic nonage populace in the US, they cod no overture to health care provisions, and appropriate healthcare system In this regard, two essential factors are to be considered (1). Hispanics are less expected to search for and obtain health-care services and system, which might present to their inferior health status and risque rates of mortality and morbidity (2). To evaluate dissimilarities in access to the most appropriate health-care facilities and precautionary services among non-Hispanics and Hispanics, with CDC examined 2001--2002 information from Behavioral Risk Feature Surveillance final ca use (BRFSS) surveys.2. Briefly discuss the friendly and political influences behind this disparity. Does this population have nonpareil or more(prenominal) of the risk factors that Shi and Stevens (2010) identify? Offer evidence that supports your assertions.Social and political fact ors affect Hispanics price of admission to preventive services as well as the major influences behind the disparity. Disparities in making use of miscellaneous preventive services by ethnic or racial characteristics have been recognized minority inhabitants, such as Hispanics, are less expected than non-Hispanics in getting preventive services. This report reveals that these disparities in access to screening practices and health-care among Hispanics and non-Hispanics still persist. Shi and Stevens (2010), identify that population as a whole have one or more risk factors. The health of a population is affected by its economic and social circumstances and the health care services it obtains. On an average, the socioeconomic position of Hispanics in the US is importantly lower than that of non-Hispanic whites. Hispanics also face various barriers in obtaining health care services of extremely high quality. Some of these obstacles occur due to their low socioeconomic position others obstacle are due to various specific aspects of the Hispanic

Case study Example | Topics and Well Written Essays - 750 words - 4

Case Study ExampleJessica presented elusion 7 titled Its not our fault. The case is about two couples who share four children. The family had most unexpressed conflicts and communication problems. Circular questioning, Formula first session talk, scaling and deconstruction were utilize in the first place and during the therapy. The therapy was successful and one of the two couples was further referred for couples counseling. The case presentation evoked galore(postnominal) opinions in the group. Jessica, Teresa, Richard and Keri although were in favor of the therapy applied and the way the case was handled, but they had some differential work outs when it came to polished details of therapeutic application. Jessica would gestate added some object relations therapy to improve the relationship of the children with their biological mother. Keri and Teresa concord with the therapy applied but suggested that Douglas could sport been helped with some individual sessions using CBT for reducing his unreasonable and complainant behavior. Richard was of the view that Diane needed more individual therapy regarding the abuse. Matt thought that a strong communication approach would have been helpful since the communication process of whole family was faulty and inadequate.This case is about a two division old boy named Joshua who had constipation due to his parents antagonism. The parents, Donna and Nick both lawyers, were not keen with each other and the atmosphere of the home was always tense. After this case was presented, Teresa, Keri and Richard agreed that individual CBT wedded to both partners would have helped since they refuse joint marital therapy sessions, therapeutic work on the personality aspects of each would have been helpful in improving the relationship in an indirect way. Jessica was in a favor of the applied systems approach fully and thought that the case would not have been handled so nicely had the therapist used another approach. Matt be lieved that play therapy could have

Tuesday, April 16, 2019

Discrimination and the Voting Rights Act of 1965 Essay Example for Free

Discrimination and the Voting Rights effect of 1965 EssayThe South was raci all(prenominal)y biased for years aft(prenominal) the Civil War. The Southern subjects would create legislation to enact Jim w impart laws upon the faint corporation. Segregation was at its steer in the United States and the contraband community had been oppressed long enough. Conforming to the segregated South solo ca usaged hostility. The governing body that recognized blacks as members of society ignored them. In fact, the political sympathies that could protect the black community from the violence incurred by terrorist groups was often members of the groups themselves. tumult was the only and final option. In rule for the Voting Rights Act of 1965 to be ratified by Congress, the black community undeniable to rebel against the Jim Crow laws of the South, the violence invoked by hate organizations, as well as (with assist from white college students) the hypocrisies of the United States govern ment. Jim Crow became a commonplace term used in the South to refer to the segregation and discrimination laws that affected African-American life. The abduce originated from an 1832 song called Jump Jim Crow by Thomas Rice (Hillstrom 9).The song may have been named later on a slave that Rice knew or from the expression black as a crow. The principal(prenominal) purpose of Jim Crow laws was to segregate and disenfranchise the black community. During the Jim Crow age, various states passed laws that banned blacks from hospitals, schools, parks, theaters, and restaurants (Hillstrom 9). In all cases, the facilities marked coloredwere noniceably inferior to the whites. umteen cities and states would ratify their own specific Jim Crow laws. whatsoever laws such as blacks having to cross the street when a white woman, on the same sidewalk, was walking to struggled them or maintaining a separate building, on separate ground, for the admission, care, instruction, and support of all blind persons of colored or black race (Bell 4) were absurd. In the summer of 1955, a 14-year-old boy was brutally beaten and killed for allegedly whistling at a white woman. The husband and brother-in-law of the woman were charged with murder yet were acquitted of all charges subsequently only sixty minutes of deliberation.In an interview months later, with protection from the Constitutional clause of double jeopardy, both brothers openly admitted, without remorse, to maiming and killing the boy. The quick deliberation and acquittal outraged the country and helped to energize the Civil Rights Movement. The Jim Crow laws were progressively getting worse for the black community. Lawmakers needed to be black, or abolitionists, in order for the laws to change. disintegration by way of the ballot box was the answer. In The United States, the democratic process is supposed to allow votingrs a chance to correct social injustices.Citizens within the black community should have t he ability to suffrage black candidates into office. dulls could elect city council members, mayors, judges, and even state representatives. But in multiple sclerosis the people in power, all of whom were white, denied blacks the opportunity to vote. The white community believed that if blacks accomplishd the right to vote, they would make up the majority. The black majority would labor out the racialist whites from power and change the social injustices.Mississippi Senator Eugene Bilbo stated, If you let a few (blacks) evince to vote this year, next year in that location will be twice as many another(prenominal), and the first subject you be intimate, the whole thing will be out of hand (Aretha 20). The black community needed to vote in order to achieve change. Without the right to vote, segregation and the disenfranchisement of African-Americans would cease to change. The southern-white lawmakers created a complicated arranging to move on African-Americans from voting. sportsmanlike topical anaesthetic and state officials systematically kept blacks from voting through formal methods, such as poll taxes and literacy tests ( spend 1964).The literacy test prevented even educated African-Americans from achieving voter registration. The test required voters to read and interpret a section of the state constitution to the satisfactory of the registrar (Aretha 21). This allowed white registrars to decide whether or not a person passed. Most blacks, even those with doctoral degrees, failed (Cozzens 1). Fear was a continuous tactic for the racist south. Black applicants had to give, under oath, information somewhat his or her address, employment, and family members.This information would then be given to the applicants employer, the KKK, and other organizations (Let independence Ring 149). Having the bravery to rebel against society, by registering to vote, caused many blacks to fear retaliation from the KKK and their employer. In the post-Civil War e ra many white Southerners resented the changes imposed by the Union. In the years during Reconstruction, terrorist groups sprang up all over the south. The Ku Klux Klan (KKK) and the White Citizens Council, the uptown Klan, which was often made up of sheriffs, doctors, lawyers, and even mayors, quickly gain thousands of members across the south.The KKK had four expressed tactics in their war against blacks, First was cross burning, second would be the burning and dynamiting of houses and buildings, third was flogging, and the fourthly was extermination (Watson 143). In 1964, a single Mississippian county had 37 churches and 30 black homes and mickleinesses were firebombed or burned, and the cases often went unsolved (Summer 1964). Hate crimes were be approach increasingly common and extremely brutal throughout the South. The black community needed and sought change. afterwards many years of brutality and hatred, many blacks believed they were inferior to whites. To combat the in feriority thought, sour grass Moses created independence Schools and community centers open to the black community. The community centers would offer facilities limited by the Jim Crow system libraries, arts and crafts, daycare, and literacy classes (Burner 124). Freedom Schools taught students African-American history and current events. Moses saw the Freedom Schools as an opportunity to give lessons the politics of Mississippi and begin to build a core of educated asteriskership in the state (Burner 124).Members of SNCC and onus believed that rebellion was a necessity, and rebelling with nonviolent methods would allow the nation to see the atrocities inflicted in the south. In order to gain momentum, the black community needed assistance from the federal government and the study media. The Student nonviolent Coordinating Committee (SNCC) came to the forefront for reform. In 1961, seven blacks and six whites tested the federal law, which called for the desegregation on inter state travel. Called the Freedom Riders, xiii people rode buses into the south, daring the federal government to enforce the law.The Freedom Riders were arrested in North Carolina, beaten by mobs in South Carolina, and saw their buses fire bombed in Alabama (Watson 24). The thirteen men rode into the south with whites sitting in the back of the bus, the blacks in the front, and would use the same facilities at bus stations as stated by federal law. James Farmer, one of the thirteen riders and the director of CORE (Congress of Racial Equality) stated, We felt we could count on the racists of the South to create a crisis so that the federal government would be compelled to enforce the law (Cozzens 1).The rebellion of the thirteen brave men to ride into the south created the subject area media attention the activist desperately needed. The discipline media started to show the country how hypocritical the United States had become. Men of many races fought for their country in a time of war, but came home to a country that was at war within itself. In the early 1960s, the black community rebelling for equal rights began to capture the attention of Americans across the country. 1964, a presidential election year, was a pivotal time to rebel for the African-American right to vote. For generations the south held a dominant Democratic Party.Rebelling against the injustices set by the whites-only Democratic Party could only be changed by use of the ballot box. Bob Moses, a member of SNCC, decided to send volunteers into Mississippi to register voters. The voter registration drive came to be known as Freedom Summer. Bob Moses outlined the goals of Freedom Summer as to increase black voter registration and to organize a legally constituted Freedom Democratic Party to compete with the whites-only Democratic Party. Moses instructed recruits, Dont come to Mississippi this summer to celebrate the Mississippi Negro.Only come if you understand, really understand, that his f reedom and yours are one (Aretha 41). To achieve the attention of the case media, Moses and other members of SNCC decided to recruit white college students from the north. Violence against Northern Whites would at least get Mississippi on the nightly news (Rachall 173). Children of the dominant social class, rebelling against their parents and the accepted society of the south, in fact attracted national attention. Moses stated, These students bring the rest of the country with them. They are from good schools and their parents are influential.The interest of the country is awakened and when that happens, the government responds (Aretha 30). Rebelling against the hypocrisies of their nation, their parents, and even society, white college students came by the hundreds to volunteer for Freedom Summer. proposes went to Oxford, Ohio, currently the campus of Miami University, for a weeklong orientation. Volunteers were not going to be paid and would need to support themselves. They wer e told to bring money for living expenses, bail, and even medical exam bills if necessary. The volunteers had to be prepared for death.James Forman, of SNCC, told the volunteers, I may be killed, you may be killed, the whole mental faculty may be killed (Cozzens 3). The students were told that if arrested, go to jail quietly. The authorities would have cause to react violently if volunteers were to resist. The national media and the south would exploit the aggression and discredit the actions of a nonaggressive rebellion. Rebellious college students used Hitler and Mussolinis ideologies, fascism and the approximation of a united master race, as a direct correlation to what was happening to blacks in the South. ground War II was only twenty years prior and the Cold War was just beginning. Many Americans still held hostility towards Germany and the idea of racial class distinctions. The spread of communism and Nuclear War were constant backdrops to every evening newscast. If the Un ited States could announce to the institution their Policy of Containment then the world should hear about hypocrisy within the United States. The Blacks and volunteers used the memories of the war to prove how fascist ideas were being entertained. Rebelling and protesting would allow the world to see the deceitful ways America.In June 1964 rebellion against hate crimes, voter rights, and the segregation of blacks was underway. A land mile State student said of their arrival in Mississippi, The greyhound bus dropped us off on a residential street, we had no idea where we were. Almost immediately we found ourselves being circled by pickup trucks with rifles and man-sized dogs in the back (Aretha 47). Jane Adams, Southern Illinois University, stated, Mississippi had geared up for war. They saw us as invaders coming in for a complete assault on their way of life. Everybody on both sides expected that there would be a bloodbath. We all expected we could die (Aretha 47). cardinal whit e men and a black man rebelling against southern society were easy targets for police. Two white men, Michael Schwerner and Andrew Goodman, as well as a black volunteer James Chaney were last seen going to a bombed out church to offer their condolences to the concourse and to offer their assistance with the investigation. The men disappeared after being singled out by the racist authorities. The next day, ply called police when the three men failed to check in at their headquarters. The police, often members of the KKK, often used their ascendence to invoke fear into both black and white volunteers.KKK pamphlets declared, We are now in the midst of the long, blistering summer of agitation which was promised to the Innocent People of Mississippi by the savage blacks and their communist masters (Watson 142). After the disappearance of Schwerner, Goodman, and Chaney, President Johnson and the FBI became involved. The story of the missing, as well as the peaceful rebellion, quickly gained national attention. Two of the mens skin color became a key factor for the instant media. Rita Shwerner declared, We all know that the search with hundreds of sailors is because my husband and Goodman are white.If only Chaney was involved, nothing would have been done (Rachal 168). The media may have not paid much attention if only a black man went missing. The media told the story of the missing men on nationally televised nightly newscasts and public outcry immediately followed. Finally the south received assistance from the federal government. Lyndon Johnson sent hundreds of men from the military to search for the three men. As the search went on, the Mississippi regulator and a member of the White Citizens Council exclaimed, Of course I dont approve of murder, but those kids were request for trouble (Aretha 50).The shot and beaten bodies of the missing men were found after a month. It later surfaced that the local police arrested the three men for speeding. After dark, th e police released the men to the KKK. Eighteen men were originally arrested but only a few were convicted and served light sentences. Finally in 2005, 41 years after the murders, Edgar calamus Killen was convicted of manslaughter and sentenced to three life sentences, without the possibility of parole, to be served in succession. After the deaths of Schwerner, Goodman, and Chaney was the perfect time for blacks to rebel louder.To achieve the voting rights for the segregated community, the rebellious blacks and whites created a stronger alliance than ever before. By coming together, the black community showed America that the rebellion would not end until equal rights and the ability to vote was achieved. The summer of 1964 became the high irrigate mark for equal rights in America. Freedom Summer along with nonviolent protests across the south lead to the signing of Section 2 of the Voting Rights Act of 1965. The Voting Rights Act prohibits voting practices or procedures that diss ever on the basis of race, color.Discrimination to voting applies nationwide to any voting standard, practice, or procedure that results in the denial of the right of any citizen to vote. Section 2 is permanent and has no expiration date (Section 2). Rebellion was a necessity to end the disenfranchisement of the African-American community. Rebellion for the black community was not to conform to the racist south, but to consciously do the opposite. Without rebellion and bravery the south may have never changed. Volunteer Bruce Hartford professed, We used to say If you dont like the history theyre teaching you in school, go out and make some of your own (Aretha 35).

Monday, April 15, 2019

Assessment Strategies Essay Example for Free

Assessment Strategies EssayThere ar two types of Assessment strategies1.)Formative Assessment2.)Summative AssessmentFormative Assessment is carried out at regular intervals in every article of faith session so that you can monitor progress, and check that the learners are on channelize and are achieving the intended learning outcomes and make changes if inevitable. Summative Assessment takes place at the end of a session or course and is used to assess the learning outcomes are earnd and if there were any difficulties or problems.A lesson plan prepares a lot of importance and benefits both the instructor and the learner, as a teacher it keeps you on track to accomplish the aims and objectives in a logical order. A good teacher communicates their heating for the subject they are delivering to their learners in an interesting, clear and concise manner. Not all students learn in a conventional way and as a teacher you may have to adapt as necessary to ensure learning outcome s are met.This will include different styles of teaching to engage the learner and purpose the most effective way of getting the subject across to the class e.g. student participation, class activities, fictional character playing, modelling and questioning. This will continue to motivate, engage, stimulate and promote participation in the class.The assessment stage of teaching is away of making sure as a teacher that the learner has gained the required skills and knowledge demand for them to gain the relevant qualification. Methods of assessment include written exam questions, observation, group questioning and witness testimonies. evaluation is an essential part of their teaching cycle and is a process that ensured continious improvement in your teaching. You can achieve this by carrying out regular reviews, listening to feedback and evaluations from the learners, employers and training providers by completing the questionnaires, discussions, suggestion boxes and self-assessmen t audits.

Sunday, April 14, 2019

The Adventures of Huckleberry Finn Critical Lens Essay Example for Free

The Adventures of huckleberry Finn Critical Lens EssayAntoine de Saint-Exupery stated, It is just now with the heart that one can happen upon rightly. He implies that humans sympathise and compreh give the axe the world by different means and deposit on different sources to provide the law. People use their senses, reasoning, emotion, and what others have taught them. However, Antoine de Saint-Exupery expressed that in order to recognize something for what it is truly, emotion is the most open and applicable source of knowledge. This source implies that what is true is equal to what is morally lay out and just. Antoine de Saint-Exuperys state manpowert is true and this is lay outed by the thoughts and actions of the characters by dint ofout Mark Twains novel, Adventures of huckleberry Finn. In the beginning of the novel Huck Finn is not able to see with his heart because he is taught how to see both other way possible. Therefore he is meshed and unable to see things f or what they actually are. overtop Watson is Hucks teacher and she symbolizes conventional education.She teaches Huck to view things based on societal norms, this is exemplified by her teachings of Christianity and etiquette. Christianity in its simplest stool is a religion based on love, forgiveness, and purity. Overtime the religion was misrepresented and misinterpreted by many people. Heaven, or according to Huck, the good place, became some kind of a finish line to the competitive brain of humans, and also sinning became a very shallow part of the religion. Not meeting the proper standards of decree was considered a sin.Mark Twain uses satire to mock how people have changed an innocent sanctity into a competitive and shallow establishment. Miss Watson is reprimanding Huck and explains to him the good and bad places, and how if he eer misbehaves then he will not be able to go to the good place. He thinks to himself, Now she had got a start, and she went on and told me all s ome the good place. She said all a body would have to there was to go around all day long with a harp and sing, forever and ever. So I didnt think much of it (Twain 4).This shows how Huck was misled and he was not taught how to see with his heart, he was taught very simply, like Miss Watson when she was taught all of this information. Therefore he is not able to see Christianity for what it truly is, and not taught to see with his heart. When Huck became drop out from other influences and the conventional society that indoctrinated him before, he started to learn how to make decisions based upon emotion, and evidence shows that these actions he took were morally correct and right.Hucks character completely changes when he gained the ability to act on his emotional connection to something as opposed to the societal mask that hides the truth. This character change is exemplified when Huck was approach with an internal conflict. When on the raft to freedom with Miss Watsons runaway s lave, Jim, he started to worry about whether or not he was doing the moral thing by helping Jim escape. He couldnt learn if doing wrong by Miss Watson, who had never done anything to him, was worse than doing wrong by Jim, who, although had become his friend, was remedy a nigger.The conflict inside Hucks head worsened when Jim expressed his gratitude, Pooty short Ill be a-shoutn for joy, en Ill say, its all on account o Huck Is a free man, en I couldnt ever ben free ef it hadnt ben for Huck Huck done it. Jim wont ever forgit you, Huck yous de bes fren Jims ever had en yous de only fren ole Jims got now. I was paddling off, all in sweat to give out on him but when he says this, it seemed to kind of take the tuck all out of me (Twain 83). Eventually when Huck was forced to decide whether or not to turn in Jim, he decided to not and to plow helping him to freedom.Huck therefore decided against the societal establishment of slavery, obviously an immoral practice, and chose to list en to his emotions, which allowed him to understand what was actually morally just. When Huck and Jim were not on the raft, and landed ashore, morals became unclear. Mark Twain do the land symbolize social injustices and immoral societal conventions, and when Huck and Jim went on shore, they were exposed to people that were meant to represent all inequalities and immorality that were present at that time.Huck met a family that had a family rivalry based on an issue that neither of the family remembered. Twain meant to signify these families as nonsensical and ridiculous, and within the family were star-crossed lovers of some differentiate. These characters are meant to stemma the stupidity of each of their families and symbolize that understanding the world through love and other emotions is the most truthful way of seeing.Also, ignoring social pretense in order to do what is morally right was represented towards the end of the novel, when Huck decided to once again help Jim esca pe from slavery. He expressed a conflict that he had between what he sees is right through societys eyes, and what he sees is right through his own emotions. He couldnt choose what to do, but finally decided on taking the risk of infection of freeing Jim himself. When conflicted he thought, I felt good and all washed clean of sin for the set-back time I had ever felt so in my life, and I knowed I could pray now. save I didnt do it straight off, but laid the paper down and set there thought- thinking how good it was all this happened so, and how near I come to being lost and going to hell. And went on thinking. And got to thinking over our trip down the river and I see Jim before me, all the time in the day, and in the night-time, sometimes moonlight, sometimes storms, and we a floating along, talking, and singing, and laughing. But somehow I couldnt seem to strike no places to harden me against him, but only the other kind.Id see him standing my watch on top of hisn, seat of ca lling me, so I could go on sleeping and see him how glad he was when I come back out of the fog and when I come to him agin in the swamp, up there where the fray was and such-like times and would always call me honey, and pet me, and do everything he could think of for me, and how good he always was and at last I struck the time I saved him by telling the men we had smallpox aboard, and he was so grateful, and said I was the best friend old Jim ever had in the world, and the only one hes got now and then I happened to look around, and see that paper.It was a close place. I took it up, and held it in my hand. I was a trembling, because Id got to decide, forever, betwixt two things, and I knowed it. I studied a minute, sort of holding my breath, and then says to myself All right, then, Ill go to hell- and tore it up (Twain 193). Huck saw with his heart and was then able to make the most ethical assessment.He also understood the truth behind Christianity and morality itself not simpl y the shallow and conventional representation that he was taught. Therefore, Antoine de Saint-Exuperys statement, It is only with the heart that one can see rightly is true and is exemplified through Huckleberry Finn and his growth and maturity as he unveils what is truly moral. He ignored the influences of society that cause people to overlook emotion and notice what was right.

Saturday, April 13, 2019

How to manage your time Essay Example for Free

How to manage your cadence EssayCarl Sandberg said time is the attain of your life. It is the only coin you have, and only you crowd out determine how it will be spent. Be careful lest you let other great deal spend it for you. Therefore, how to control your use of time? First and foremost, look cautious at your priorities and Identify your goals . harmonise to Oxford Brookes University (2012), you have to identify what is important to you and to be earthy and definite about them. People in alone walks of life will have different thoughts, each of them will have their cause priorities, identify what you need. For instance, friends, family, acquire a good degree, or your health. The great way to determine is by giving a place to them in order from 1-10 that could help you to prioritise the time you give to the things that beneficial to you and things which will help you to execute your goals. Then you post allocate a realistic amount of time to each. Being more realist ic enables you to build in time to relax and can work more effectively.Furthermore, make a timetable, political platform for your future. This is the most common way, yet is the most useful way. According to NUS (n.d.), if you have come to university from high school, it can be a shock to find that you are responsible for organising your study time by your own to complete all the assignments given by the lecturers. Making a timetable helps you to identify periods of potential study time. stop that this time is quality time where you can authentically concentrate, away from all the disturbances. According to TimeMan.com (2013), make a daily To-Do List can be make everyday.At the end of each day, you can organize and schedule your next day. In addition, follow your plan. According to TimeMan.com (2013), do non let helpmate pressure or the quest for short-term gratification dictate what you consider important. You just have to steering on the goals you have set for yourself and f ollow up on your true top priorities. Align your priorities with your recollective-term values and goals.Moreover, overcome procrastination. According to TimeMan.com (2013), without a deadline, you will surely procrastinate. For instance, whenever you get an assignment, set a time to first it off to subdue doing last minute works. Once you are given a ascribable date on an assignment, count backwards from the due date to build up a start date. Take into consideration that you will be spending on other items like social events, sports and so on. Bear in mind that every tasks given is always better to start early to avoid from a panic finish. Last but not least, according to NUS (n.d.), take breaks torelax. No matter how overmuch you have to do, studying continuously without a break will not help you in the long run. You will simply lose your concentration and remember less. Sometimes, you just have to take a break, really chill out and have a deep breath, this will help you fee l better. Remember not to stress up yourself

Thursday, April 11, 2019

Interracial Marriages Essay Example for Free

Interracial trade unions EssayIn any marriage relationship, it is usual or rather natural to fetch some adjustments in its previous(predicate) period. This is so because there is a soaring degree of expectations in both(prenominal) parties and so, because these expectations be well-nighly unrealistic, to interpolate or adjust them are somewhat difficult to both sides. It is a fact that when two individuals issue forth into a marriage union, they bring with them two antithetical perspectives in almost all respects, and this is no several(predicate) with interracial marriages. However, there are more at stake when racial backgrounds or ethnicity is the core issue, as studies reveal.Marriage and the fruit of the union the family is the basic unit of society and regarded as one of the most main(prenominal) institutions of the companionable order. When marriages fail and families disintegrate, there is without a doubt a ripple effect on the communitys functioning in terms of that communitys solidity, and law and order. Although many facets of the relationship mesh as components to the enjoyment and development of the marriage bond, the common and usual fundamental rationale for the union is intimacy.It is this resilient ingredient that draws couples from different persuasions, race, or creed together despite the potential drawbacks and heartaches that will soon trill the very foundations of that union. This paper dwells on these potentialities in terms of the advantages and disadvantages of interracial marriages. The author believes that despite the difficulties and at multiplication the impossibilities that complications beset interracial marriages, for as long as both parties or the individuals involved piss explored forward the complexities, and settled for the facts and realities, their relationship is off to a better start.This paper consequently offers to describe and explain the polarities that involve in a marriage coming from tw o different ethnic or racial backgrounds. description demographics In US history, many things that speak of the American way of life are deeply impact and influenced on the issue of race and especially on cross-cultural marriages. Since its pioneer days, being attached with some otherwise not your own color, creed, or race is neither new, nor surprising. A assume of endogamys other extreme, i. e. mixed marriage then and now is simmer down quite of interest to many (Rosenfeld, 2007).To tackle the reconcile matter that this paper endeavors to explore, the author starts by defining the main concepts used throughout the look at. Definition Marriage is defined as a socially recognized and approved union between individuals with the idea that both will commit themselves to a lifetime of togetherness in the hope that there will be stableness and happiness that the couple will enjoy in their intimate relationship (Microsoft Encarta, 2005).Such relationship has legal, cultural, ec onomic, moral, and mental dimensions that whitethorn impinge on its eventual longevity and permanence. Miscegenation or intermarriage between races, fit to Encarta, is defined as marriage or cohabitation between people of different races (2005).Demographics According to a study by Kara Joyner, assistant professor of policy analysis and management at Cornell and co-author of a study on interracial relationships in a recent issue of the American Sociological redirect examination (Vol. 704), Hispanics had the highest rate of interracial relationships 45 percent of 18- to 19-year-olds and 33 percent of 24- to 25-year-olds were in interracial relationships in the wee 2000s, compared with blacks (20 and 14 percent, respectively) and whites (16 and 12 percent, respectively (Lang, 2005). Although Asians are comparatively the same with Hispanics in the aspects of interracial union in Joyners study, the ethnic group was not included due to lack of research yields when it comes to as when they potential get into their liaisons and when these end.However, in some studies, the case of Asians engaging in interracial marriage, demographics painted a different picture. Whereas in the case of Hispanics, Blacks, and Whites who intermarry, the surveys say that as they age, the tendency of these relationships potential to run short dwindles, the Asians marriages tend to increase and last longer (Lang, 2005). The US Bureau of the Census points out that intermarriage is still relatively uncommon basing on a 2002 survey because only 2. 9 percent of all marriages come from interracial unions (Lang in Joyner study, 2005).Review of Literature Family Values Every home has its set of beliefs or tradition that they hold in high esteem. This is referred to as family determine. Anything that the family believes is important comprises a family value musical arrangement. This paper attempts to explain what family values are and how people deal their beliefs and what makes them hold o n to those beliefs in a highly individualistic country such as ours. Among the values an individual possesses, the most important I believe is that a person essential regard most his/her values about family as the most significant.Many people dont usually break of serve and contemplate what their values are. They may not know whether these values they already have are still practical or useful in a modern day world. Moreover, they do not presuppose how their values fit in with their kind of milieu that they evolve in. (Values what are they? 2007). There are families that take time out though to impart to their children what had been passed on to them when they too were yet very young.The values may not be as strong as when were yet children because the person may have adapted to his world and adjusted his values that others may be accommodated. Through the years, a family value system may be a combination of what had been passed on to an individual and the values system of ones f riends or colleagues at work. Why are family values important? The primary reason is that what we hold as important affects how we use time, money and energy or how we interact with people.If a family believes the importance of education then parents try to save for the schooling of their children which includes books among others. Family values influence how we spend our resources and make decisions. Parents then need to march on what their own family values are, why these are important and the specifics of what are most essential that the children must in any case adopt or follow. Children also need to respect others who have dissimilar value system as compared to their own.Most likely values will evolve but when parents lead the children and model these beliefs, their children will be able to learn and pass these on to the next generation (Values what are they? 2007). Social measure The belief that there are descriptive and prescriptive age norms concerning adults during thei r developmental shift involves the concept of the social clock. The social clock hinges on its description of societys expectations where time to get married and have children at the same time attaining more of lifes burdens.For example, the traditional or what has been considered as the comprehension of women who have not yet entered into matrimony as individuals who are negatively appraised during their middle adulthood stage in contrast to the young adults. Social clock has something to do with an expectation that a person must somehow behave or conduct him/herself according to established developmental milestones or else, risk the consequences that may happen because the individual has allowed it to slip through (Altenbernd, 2004).

Wednesday, April 10, 2019

Best Teacher Essay Example for Free

Best Teacher assayI was the kind of child that always struggled to pay attention in school. I never wanted to be in grad, except to vi tease with my friends. At times I wanted to drop surface of school. I always felt want school was a big waste of time. Until I met a teacher named Mrs. Meyers at Kent Mountain View Academy. Mrs. Meyers is a teacher that is the most influential person in the world, (but the world doesnt do it it yet), I really admire her because she always encouraged me to go to class and treat other teachers and students with respect, and to try my best. If I ever needed any extra help in homework she was there, it didnt matter which subject it was. She always told me that I was very smart and to never to question myself. Mrs. Meyers is easy to talk to, I could just tell her anything because shes very h nonpareilst and talks to me (or anyone for that matter) openly about anything in career. She was always ready to listen to me when I was noticeing down. With her comfort and warm quarrel I always felt better and important. When I needed some advice, she was there for me. She is my friend, my mentor and like a mother. Mrs. Meyers has a great passion and love to teach children.She has so much patience to sit down with them and explain the work to them. She never makes the school work boring she always made it caper and exciting and easier to learn. She always did it with a smile on her face, even when she wasnt feeling well. If I had one hour to spend with Mrs. Meyers, I would ask her what influenced her passion for teaching children, how did her life experiences influence her to be a teacher, and many other questions relatable to that. I would ask these questions because shes a great person, and who doesnt want to know about a great person?I hope one day I could feel that same passion, care and love that she has of teaching and helping children like the way she help me. She completely changed my life around and made me a different person the one I am today. Mrs. Meyers was the one person who influenced me the most and to whom I am very thankful because she gave me the inspiration to become a teacher or at least strive to do my best at whatever job I choose. I am very glad that I met her and I think that without her I would never do as well as I do in school. Or in life for that matter.

Monday, April 8, 2019

Social Illness - Islam Is the Best Solution Essay Example for Free

Social Illness Islam Is the Best Solution EssayIf Maher Zain stands on the point in time to praise the Almighty in his song , If Datuk Dr. Fadzillah Kamsah gives his powerful words to motivate us but me , go out deliver you a nice speech as it is also a good reminder to us entitled Islam as the best solution for sociable illness. First and foremost , I holler you Assalamu Alaikum Warahmatullahi Wabarakatuh to the honourable judges , the punctual timekeeper , teachers and fellow friends . Please lend me your ears on this delightful cockcrow . Let me define int terminaluctory the meaning of companionable and illness . According to Oxford Dictionary defines social as activities in which people meet other for pleasure .While , illness is the state of being physic wholey or mentally ill. So, social illness can be noned as the illness or the problems created by the human kind in the society related to the immoral behaviour. Members of the floor , On the fourth June 1981 people throughtout the populace have been surprised with the presence of new virus which is known as human immunodeficiency virus . Althought the virus has killed about millions of people in this world , scientist still cannot find any vaccine to discretion this problem . However , how many of us are trying to find the vaccine for the virus of social ills, although it has been spread widely since hundred years ago ?It is possible if we have found the vaccine for social ills before the black day , 4th June 1981 the HIV whitethorn not spread throughout this world . This is because the HIV virus had been firstly detected from a couple of homosexual in America . A popular saying goes . , it is as well to know which ways the winds blows , as it is better to know first the cause of the social illness before we eagerly take precautions steps . For my view, lack of religious statement among Malaysians is the underlying factor for this problem as we knew that none of the religions in this wo rld ask their follower to be a corked person .It is important to gives religious education to our children as early as 3 or 4 years old as there goes a saying spare the rod and spoil the child , the children who are never been disciplined will grow up to be bad . It is definitely wrong if modernism parents think that religious education is not important in inn to create a shining future for their children as religious education is like a bar in their heart to prevent them from doing something bad such as playing truant . Members of the floor , new(prenominal) that that, it is believed that family crisis is one of the main factors for the disease . The children will be so depressed with the problem and they will do something to release their tension . Majority parents from this kind of family are usually not taking care much(prenominal) on their childrens situation as they are more preferring to solve their own problems . The children felt gratis(p) to do anything without paren tal concerned sich as clubbing and racing . This is not good for them as they may meet more bad companies that can lead them to worst social problems .Last but not least , this problem is also caused by the peer factor. In 24 hours a day , the children spent their time more with their peers than with others and that is why peers have great influence in their childrens behavior . As teenagers are too young , sometimes they cannot consider their decision correctly . They will follow all their peers behavior even they know their peers are not good ones as they think that their peers will turn out them if they do not follow what their peers do.To round off , the social ills in Malaysia are getting worsened to worst nowadays. As you can see here , I keep focusing on their children and teenagers in Malaysia as the number of social ills gradually increasing among them . We , as the future leader of our mother go through should take all the necessary steps to solve this problem. It is ou r responsibility to produce the free-social-ills-next-generation . Remember , preventing is better than bring to . With that I end my speech with Wa billahi Taufiq Wal hidayah Wassalamu Alaikum wbt . Thank you .

Sunday, April 7, 2019

The Role Of Electronic Communication Essay Example for Free

The part Of Electronic intercourse EssayIntroductionAdvertising, IMC and mass communication argon some of the proven methods for achieving maximum results for demonstrating a merchandise for sales agreement. Whether it is movies, FMCGs, industrial electronics or auto livelys. General Motors, Procter Gamble and AOL spend $2 billion sawhorse on advertisement. McDonalds spends $1.3 billion per year on advertising. Warner Br differents, Walt Disney and MGM also spend billions of dollars for advertising of cartoons and movies. In a survey of marketplaceing sea captains, it was identified that, media advertising (26 per cent) exoteric relations (25 percent) product placement (13 per cent) opined that these are the strike tools of providing return on investment. Consequent to these opinions, there emerged integrated brand promotion (IBP) which includes direct marketing, sales promotions and coupons are some of the tools which maximize return on investment. In spite of who lly these facts, advertising still continues to be dominant by spending billions of dollars in the media which draws an acceptable fact that advertising is influencing which IBP cannot do for deriving ROI. Integrated Management Communication (IMC) is a butt of using promotional tools in a unified way so that a synergistic communication effect is created (Thomas C.O,Guinn, p.38)Whereas practice of advertising ethics in the rowing of Chris moore, Ogilvy and Mather 80% of American companies befool a written code of ethics and probably 100% of you do too, if you gave it some thought and wrote it down. Ethics happen, or dont in our relationships with others. Advertisers are in the commerce of communicating with thousands, even millions of others all the time. That gives us thousands or millions of chances to practice what we believe alwaysyday. And try to get it right. inquiry question People continue to use television, mobiles, radio, internet, magazines and pertlyspapers for bot h domestic and work purposes which gives a clear trace that advertising and communication have speed up the activities of pipeline whether it is in mobiles, electronics or automobiles or FMCGs.H.J.Heinz social club which manufactures green chilli sauce, red chilli sauce, paprika and soya sauce has designed its own guidelines for consumer education, public relations, marketing communications and advertising. The companionship has also its own set of general principles in terms of advertising and communication. In Darden school of business, there is a team of seven professionals who possess vast experience in communications and marketing. The impart of education has passed several stages reaching the acme of perfection and innovation.With the above discussion, it cannot be cerebrate that tech-savvy days have made the role of advertising and communications saturated. There is still scope for inquiry whereas one definite research question that arises in the minds of companies whic h is that media that catches the eye of consumer in advertising that sells products faster, quicker and helps in better target achievement ?.With the availability of world wide web, advertising, marketing and falsify have scram much easier for companies. Another reinforcement is net profit advertising is proving cost effective for companies as it is tapping millions of guests who are obtain online. Virtualflowers.com sells flowers, gift articles online and delivers the articles and flowers on time all over the world. There are such(prenominal)(prenominal) other international companies such as Microsoft, Dell, Intel and HP who with the advantage of Internet advertising and marketing have made business a great conquest by supplying computers, accessories and printers.Research question and explanation Which is that media that catches the eye of consumer in advertising that sells products faster, quicker and helps in better target achievement ?.Integrated Marketing Communicatio n (IMC) has gained immoderate prominence as a new paradigm which states some of the facts that television is no longer holds exhaustively view for marketing whereas database is considered as powerful tool for marketing. Old concepts, strategies and single selling marrows are considered to be invalid by companies with the changing tech-savvy times. Some of the important tools of IMC are direct marketing, event sponsorship, sales promotions, Internet and public relations. Every business needs an stem to advertise and market its product.There is required to be a perfect connection or colligate of communication between a node and a company using advertising and marketing as an effective tool to convey a message to obtain products while signifying importance of products along with use and benefits through advertising and marketing. Finelight.com is one professional company which helps to connects customers and products through the mediocre of powerful communication. Finelight has a bunch of advertisers, marketers, writers, designers, innovators with professional approach in communication. The present bombination of IMC will continue as emphasis is laid on out red ink message in communication. international companies by far have been very successful by implementing IMC as it covers the entire stratum of models of marketing.viz., (1) customer database (2) strategies (3) tactics or techniques (4) evaluation of results (5) completion of loop begin 1 again. Alternatively, 4P vs 4Cs (1) Not product take for consumer (2) Not price, wish well for cost (3) Not place care for convenience (4) Not promotion care for communication.Discussion on theoretical framework Information in technology times is immeasurably worth(predicate) and customer looks for learning in every source and how to utilize and derive benefits in every welkin and stage of life. A heavy and reliable source of information is World Wide entanglement wherein bundles and scrolls of latest infor mation is available for the benefit of customers. Whereas customer should be able to distinguish between a jook joint news and an acceptable facts of information.Bluenile.com sells diamonds and pearls online at a reasonable price and ships all over the world. The company sends product news to its customers in order to take advantage of discount offers and also to entertain customers about its products. such email news provided to the customers is of great benefit and customers do not like to shop elsewhere as the customer service is perfect with bluenile.com. The emphasis here is about the importance of information and the respect that a customer receives from the company.Whereas there is every possibility for information that gets outdated within no time and information processing is very important for companies in order to keep the customers updated about products. World Wide Web entails global competition, quick communication and a constant thrive to stay ahead holding a distin ct views and facts not perceptions about marketing.Fleetboss is a leading developer and distributor of GPS-based fleet management systems. The company has been committed to excellent customer relations and marketing so much that a director has been exclusively institute for marketing communications which includes media, dealers apart from internal and external communications. Also directors develops advertising and sales promotions with vast professional experience.Methods Understanding about customer mindset is the key for effective communication whether it is through Internet, direct selling or magazines, newspapers or mobile marketing. Consumers discard the information that is not important or useful on a day basis. Therefore marketing message mustiness be selected, processed and tested on the following(a) basisMust be enabled of life experience that can be easily still and receive the message and concept of communication. e.g. advertisements of deodorants (Axe), Garnier wri nkle lift and Cadbury chocolates. node must be related to the idea that is categorized. .e.g. Crack cream that is useful for women for cracked heels or pain relief external applications for body pains. .Customer must get linked immediately to the communication that is already created in mindset. e.g. Ddamas gold and jewellery advertisement leaves an impact on the customer to search for and buy online.The presentation of message must be acceptable, excusable and must convey appropriate message. Improper messages are bound to be ignored by the customer which is called as judgment system which means that consumers accept or discard information against what already has been judged to accept, set or reject the new material. Rejection of communication proves that sales promotion has been a failure. A marketer who presents non-integrated messages have to ready to accept risks as the conflicts are bound to arise in the consumers information processing. Paypal.com uses mobile communication to send or receive payments from the customers which is directly helpful to customer saving time and sluttish to get access.No two customers taste or choice of purchase is interchangeable with the fact if one customer purchases red roses on line, the other purchases cala lilly flowers. If one customer asks for AMEX card, the other applies for Mastercard. Especially online identification of customers requires extra care, expert knowledge of human psychology and marketing communication techniques such that the words used on web should be influencing and effective to drive a customer to purchase when visiting web sites for products. Ebay is a globally successful company which is recording sales turnover more and more as buyers are sellers are enabled to purchase goods online through the medium of auction and brand new sale of goods. World wide web enables electronic payment system, safe delivery of goods and security and encryption of character reference cards and debit cards.Busi ness directories, pop-up ads, banner advertisements on web sites, classified ads, search engines such as google, yahoo, overture, sify, rediffmail have been extensively useful in finding products of sale through which these companies have grown to a giant size in a span of less than a decade and still going strong with the growing customer base and innovative selling concepts still pending for testing.Amazon.com and BarnesNobles have a success story in sale of books where latest books are accessed by buyers and purchased. Access to libraries also is a source of cognitive and rationale thinking. Marketing of products can be communicated through several means via the medium of Internet which is a powerful means of communication as millions are logging to Internet all over the world making www most affordable for online purchases of goods and materials.Literature review World link Technologies is a broadband solution provider in the city of New York, serving medium and petty sized bus iness market providing high-speed data solutions. The company is based on a new business model (ASPs) focusing only on customers needs. In this world of ever changing of business and commerce, strategies of planning for marketing communication are always under recycling process for renewal of ideas in new millennium.According to an estimate an average American is exposed to 3,000 marketing messages cursory via the medium of television, radio, billboard ads, logos on clothes and Internet banners. (Johnson 2001) . Consumer distrust also has increased with the scandals of WorldCom, Arthur Anderson and Enron which were super reputed until investors were informed about the unethical marketing practices. This has caused a great attention and a matter of implike concern for multinational companies to practice ethical marketing plans for greater attention of consumers.Emotional selling messages such as soft-sell-approach instead of hard-sell have been accepted. PG Web Marketing 2001 laun ched a seeding approach for marketing teeth-whitening product. This approach considered by experts as a holy grail in twenty-first century marketing communication. We live in interesting times Maurice Levy and Dan ODonoghue and these interesting times must be turned to the advantage and benefit of companies as well customers and must not mis-utilised with an acceptable fact that technology, psychology of marketing must sell concepts and products instead of creating scams and scandals.Conclusion Marketers who are taking the advantage of World Wide Web to market products must take social environments, changing business times and the psychology of a customer. Consumers always change interests, ideas and choice of purchases. These must be considered coupled with holistic approach in marketing communication. Internet has carved and shaped several successful multinationals through the medium of marketing communication and this will certainly source a rapid progress apart from creating employment, selling and buying opportunities, commencement of SMEs whereas a particular alone(p) business models and marketing communication strategies must be worked out in order to become success on world wide web.ReferencesBooksAllen J. (2005) Marketing Communication New approaches, Technologies,and stylesAccessed 1 May 2007Thomas C.OGuinn, the Nazarene T.Allen, Richard (2005) Advertising and integrated brand promotionAccessed on 1 May 2007H.J.Heinz Company Worldwide guidelinesConsumer education, globe relations, Marketing communications and AdvertisingAccessed 1 May 2007http//www.heinz.com/Communications_guidelines.aspxFleetboss appoints New Marketing Communications Director following a great success in 2003.Accessed 1 May 207http//www.fleetboss.com/releases.asp?RELEASE_ID=31Integrated Marketing CommunicationAccessed 1 May 2007http//www.entarga.com/mktgplan/imc.htmNew Business model for ASPs Marketing communicationAccessed 1 May 2007http//findarticles.com/p/articles/mi_m0CMN /is_4_37/ai_62051114Office of communication and marketingAccessed 1 May2007http//www.darden.virginia.edu/html/standard.aspx?menu_id=182id=4524

Saturday, April 6, 2019

Aqualisa Quartz Case Essay Example for Free

Aqualisa watch crystal Case EssayAqualisa watch glassIn the goating market, we t break to target plumbers and end designrs (Middle to high income) because most of the end users are suggested by the plumbers. The others might buy from placerooms. Therefore, we have to target them as well Positioning dictationTo middle-high income customers, Aqualisa Quartz is a high bounty exhibitioner brand which come under mixer shower category that offers quality and latest innovation because Aqualisa Quartz has avails in water pressure, ease of installation, use and radiation pattern. HOW 12775 comes ?This moment is come from the fact that case study states that unit sold of Quartz is between 30-40 units per day. So we portion out the mean which is 35 units and whiles 365 days. Therefore, the unit sold per year is 12775.ProblemsThe trouble for Aqualizer is that pipe fitters are lack of long-familiarity and innovation of Aqualisa Quartz. Moreover, most customer decisions rely o n plumbers. Second issue is the bad experience of electronic shower that customers and plumbers had. The last main issue is that brand perception towards Aqualisa Quartz from Customer is very measly because customers do not perceive the value of Aqualisa Quartz and the group of only high income customers (Current target) is quite in like manner small. Solutions4Ps* Product* Price* PlaceHowever, the growth, worth and place entrust remain the same, because Aqualisa quartz is a smart product and latest innovative shower so the functions and features are the most improvement at the time (Temperature control, ease of installation, design, water pressure and usage). some other reason that we maintain the price to where it is, Aqualisa Quartz is a premium brand so the price should be high to remain brand image. Moreover, the company invested a jam for RD and wanted to gain profit margin to break-even. And for the places, normally plumbers leave buy from trade shop, and end users volition buy at showrooms. Therefore, the existing channel is already effective and efficient. From the case (Exhibit 6), trade shops and showrooms can supply 470,000 units per year. This shows that the two places are powerful to sell the products of Aqualisa.PromotionOur first strategy is to go after(prenominal) self-sufficient plumbers by providing product orientation events by calling plumber to regard the training and give cl pounds as the compensation. This will satisfy and father the plumber attend because they do not lose the income when they attend our training. The orientation will be held every 3 months changing by geography. We will gain Plumber information from Database from APHC Association of Plumbing Heating. The capacity for one meeting will be 100 sit down per group. Thereasons we make 100 seats is because we believe that the larger the sample the higher(prenominal) recover of product achieving success. other stategy is to create trustworthy of Aqualisa Qu artz from existing users to pertly customers. Opinion leaders will convince the new customers and also build the confidence in the existing users that the electronic shower (Aqualisa Quartz) will last languish and not have any problems like the early electronic showers by guarantee the satisfaction by referring the comment from opinion leaders (from showrooms).The third strategy is the use of award will suffice channelize value of Aqualisa Quartz and build the customer relationship with the brand. By doing this, the company could expand the new target group from only high to high-middle income. This would segmented by the income per year. If we could make the middle income group believes that it is worth for them to slip away on our product, sales per unit would dramatically increase since this group is even larger than the high income and higher value perceived as well. Aqualisa Quartz already has the advertisement about the products so all they should do is to specify the be neficial points of the product, and also present the prize of Aqualisa Quartz to inform the target who has the middle income as well as those who has high income.Goal defensive structureQuartz is a representative of the premium product under the brand Aqualisa, and the units sold are lower than the expectation of the Rawlinson (30-40 instead of 100-200 units per day). If we can sell more, it will hand over overall sales a lot and potentially increase the market share.Problem defenseAccording to the case, plumbers would like to go for the familiar products which they have much experience. If there is any problem after installation, plumbers are responsible for the fixing costs. Therefore, they avoid trying new product they are not familiar with. Moreover, the percentage of plumbers influencing customers decision is more than 50% which is resulted in they do not recommend Quartz to the customers. Another reason is that in year 1980, there were some manufacturers who introduced elect ronic showers, and the products were not successful because of the poor design and the failure of the usage. After that, it createdskepticism toward anything that is electronic. That makes both customers and plumbers refuse Quartz.The third reason is that Aqualisa Quartz answers all the features that the utter(a) showers should have in terms of water pressure, stable temperature, design, ease of installation and innovation. Even though the price is quite high the middle income can afford Aqualisa Quartz as well seen from the income information (15,000-30,000 pounds per year). For the problem of value perception, the evidence was in the year 2001. Quartz was awarded in the Bathroom Expo as a top prize since the very beginning of the Quartz but people did not know this information. Therefore, the sales of Aqualisa Quartz are not up to the expected units.Solution defenseThe Conducting of orientation meeting will cultivate the perception inside the plumbers mind. The content of the mee ting will be about the ease of the installation, and to show the convenience of the electronic functions of Quartz. In fact, Quartzs installation duration is of the other competitive products. It is the benefit that the plumbers can do more than one job in a day. It can certainly master the increase in sale. To demonstrate, we will definitely gain 12% of plumbers out from 10,000. These 12% of plumbers will generate sales 4 times higher than current sales. How many amount of sale would generate by plumbers?12% *12775= 1533 ( 12% comes from 1200 that attend in meeting for the whole three years) 1533*4=6132 ( 4 comes from 4 times faster installation which means faster installation will lead to higher sales) As a result, we can get the sale increase about 74% of the goal which increase the chance of success. From the case, customers and plumbers do not trust the shower with electronic system (Aqualisa Quartz included). They will not use this type of products because they have bad expe rience with the electronic shower before. If Aqualisa can show them that the problems were solved and the Aqualisa Quartz actually works. Some of the plumbers and customers are willing to try it.Because the sales from show room are fine strong (about 20% of the total sales) we can refer the comments from the real users and show them to the potential target groups. That would make them feel more confident to try our product. In conclusion, Aqualisa Quartz wasawarded in the expo but customers and plumbers do not notice. The problem is about the value perceived and trust. Therefore, this award can guarantee the quality and help with the value that is the awarded brand. We can do it by attaching the detail of award into the communication to make customers notice the sagacity and elegant design of Quartz.